Glo: The Telecommunication Company That Rules Nigerian Music Industry

Agwuma Kingsley
3 min readDec 31, 2020
Glo — Logo

Nigerian music industry has too many supportive systems from various leading brands in Africa to huge and already balanced and seated companies, and industries; apart from record labels, music distribution companies and agencies, too many support systems are bridging the gap to ease music sales, Ads and promotional strategies for stars, plus revenue passage that leads to the pocket of every sided party in music business and entertainment industry.

Globacom, is one of the leading Nigerian telecommunication companies that have been consistently supportive and has been fronting entertainment industry in Nigeria. The leading telecommunication company, has energized the industry spawn across a thin line of obscurity in superstars, through her continuous support mechanism, she has seen various part of culture thrive generously; being a major host to periodic music tours, and comic fest, setting up pillar stages in different Nigerian states and headlining super-talented African stars.

Phyno, the popular Nigerian rapper and singer who delivers art in native quality through his popular Igbo dialect and English, He is one of the greatest music superstars who’ve gained solute traction on his brand through Globacom’s passage. He has been one of the huge Glo’s beneficiaries for several years, till date. He owns functional endorsement deal with the telecommunication company which has grossed and expand his brand and his phenom identity in Africa. Through strategic marketing campaigns, billboard and through televised ads cutting across various cities in Nigeria, Glo, has ruled strongly, fearlessly and effective. The brand has been very supportive, she has surfaced varieties of star through several podiums in the music industry.

Teni and Donjazzy Signed Endorsement Deal with Glo — 2020 Oct.

Reekado banks, the former Mavin Record frontline superstar in 2014, has been a very huge beneficiary from Globacom.Through her “Glo Music Tour” Nation wide in Nigeria, which has engaged several blooming Nigerian acts including, Runtown, Reekado banks, Psquare, 2face, Dija, Phyno, Omawumi and many more, Globacom, has proven a deep love for her subscribers and the entertainment industry. Glo, has showed only a pinch of her ruler-ship amongst her contemporary telecommunication companies in Nigeria. Few weeks ago, she signed new endorsement deals with more greats in Nigerian music industry, confirmed her love, for fans and subscribers as she signed Mavin Record boss, Donjazzy and music super talented female star, Teniola Apata, popularly known as Teni; to continue her roster of great celebrities as she rocks nonstop, and rules the Music scene with the most talented Nigerian stars. Including the self acclaimed African Giant, Burnaboy, Wande Coal, Simi, Olamide and lots more.

Globacom has made stars more secured spaces from obscurity in the music industry. Her packed endorsement deals, keeps playing major roles as the acts keep dishing great art to keep flames, cashing cold cash and claiming more recognitions with there deals each, as Glo is selling nation wide and leveraging on campaigns and ads across Nigeria, exposing your favorite superstars alongside. They keep the superstars closer together through events and festivals to celebrate with fans and subscribers, they’ve represented a force that rules, the type that seem to lead telecommunication companies in Nigeria with over 45million plus subscribers; Globacom, also has a special roster for the Nigerian music and entertainment industry that rules better than any other telecomm company. Glo really rules your world, and not only in the world of telecomm, but the world you enjoy, listen to and want always rock, attending the shows that headlines your favorite superstars. Glo rocks, rule your entire world with Glo.



Agwuma Kingsley

I’m a creative writer, online publisher, contributor and PR Consultant.